The label is known to craft contemporary yet non-conforming fashion that lasts seasons. The design sensibility is low key with a strong respect for material, form and craft and reflects the way we live in urban India, creating fashion and textiles rooted in our Indian identity yet with a contemporary and international take. In a consumer world of mass-produced fast fashion, Abraham & Thakore reiterates the belief that real luxury lies in specially crafted product in limited numbers of high quality.

The Abraham & Thakore store in Mumbai reflects the brand's minimalist and modern aesthetic. Located at the city’s Palladium Mall, the store design is characterized by clean, geometric lines and a monochrome palette, with custom terrazzo flooring that incorporates a checkerboard pattern.