Ritu Kumar

PAN India

Ritu Kumar is an iconic Indian fashion designer known for blending traditional Indian crafts with contemporary designs. Her brand, which started in 1969, includes diverse lines from luxury bridal wear to modern youth fashion, gaining international acclaim and celebrity endorsements​.

The new Ritu Kumar store fixtures are a blend of traditional Indian aesthetics with contemporary design elements. Set in Mumbai's Palladium mall, the store features a neutral color palette that highlights the vibrant colors of Kumar’s garments, with details like brass rods for hanging displays and polished natural Kota stone flooring to provide a minimalistic yet elegant look. The design incorporates rounded wall edges and a dramatic ceiling installation that mimics a starry night sky, enhancing the shopping experience by creating a luxurious and inviting atmosphere.