Victoria's Secret

PAN India

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Victoria's Secret, renowned for its lingerie and beauty products, established its presence in India. The brand aims to provide a luxurious shopping experience with its extensive collection of bras, panties, sleepwear, and beauty products, catering to the Indian market with the same range available globally​.

Victoria's Secret stores in India feature a design that aligns with the brand's global image of elegance and style, focusing on a contemporary and inviting aesthetic. All their stores utilize a "Store of the Future" concept which includes a modern layout with white and pastel pink colors to create a welcoming environment. This approach not only highlights the brand's luxurious products but also emphasizes their commitment to inclusivity with mannequins representing various body types prominently displayed at the store entrance.