Oberoi Mall, Mumbai

ColorPlus, established in 1993 by the Raymond Group, carved out a niche in the Indian ready-to-wear market with its premium range of men's clothing. Known for its product innovation and unique use of colors, the brand pioneered the "Smart Casuals" category, offering a line of comfortable, pre-washed cotton garments that quickly became popular among sophisticated, trend-conscious Indian men.

The new ColorPlus store in Mumbai's Oberoi Mall has been designed to offer a unique and elevated shopping experience. The store features a contemporary design with sophisticated fixtures that include modern display units for showcasing their range of 'smart casuals'. These installations complement the premium clothing collections, creating an inviting environment for shoppers who appreciate high-quality apparel.