Hamleys, from London, is one of the oldest and largest toy retailers in the world. The store concept is built to delight kids, and the fixtures take their cue from toys.
Elemental is Hamleys' main fixture supplier in India. We are a long-standing partner of Reliance and have supported many of their store developments across India. We developed a solution with selected materials that keeps the brand's identity, working with metal, wood, acrylic and a wide range of paints, plus LED lighting and mechanical solutions.
What we built. Wall gondolas, display shelves, signage and point-of-sale frames, plus themed fixtures including dollhouses, princess castles, London buses, fighter jets, hot-air balloons, children's trains and giant wheels.
Materials and finishes. Mild steel with powder-coated or decorative gold paint finishes, MDF with laminate and painted MDF.
Hamleys, Tirana. Full-store retail fixtures, including a racetrack display feature. Finished in mild steel with powder-coated or gold decorative finishes and MDF with laminate. The challenge: packing and export of a large volume of separate components and SKUs, with fragile-item protection and efficient international container loading.
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