L’Oréal S.A. is a French personal care company. It is the world’s largest cosmetics company, working across hair colour, skin care, sun protection, make-up, perfume and hair care. L’Oréal Professional make-up is a fashionable cosmetics brand that is capturing the beauty scene.
We were asked to manufacture in-store displays that clearly communicate the brand idea and show the product’s quality and functionality. Elemental manufactured a sleek black cosmetics bar with selective illumination that displays an extensive range of L’Oréal products. We also made beauty trays that let customers test the products themselves. Each display is flexible, so distributors can remove whole inserts ‘plug and play’.
What we built. Cosmetic wall and cosmetic counters.
Materials and finishes. Acrylic, MDF with paint.
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